It takes effort therefore, to stand out and it’s important to create a brand that will relay a simple message. Before you undertake any marketing activity, be very clear about what your USP and brand message is. Only then can you communicate it effectively to your target audience.
You may have heard recently about the dreadful marketing faux pas which really did turn the bods at Heinz, 50 shades of red.
Nuisance call comment prompts media interest
Personality-based marketing – how you can market your business on a shoestring