Small business PR packages

About to launch your product and need to shout about it? Perhaps you’d like  more consistent, continuous PR activity or are simply looking for opportunities as and when they arise?

Many clients come to us having already had discussions with PR agencies.  We often hear how inflexible they are with regards to approach, and fees quoted are sometimes enough to make your eyes water!

My team has worked with hundreds of start-ups and small businesses in a wide variety of industries throughout the last decade and during that time, we’ve grown to understand your particular needs and limitations. With that in mind, Claire Shiels Media can offer three different PR packages – one of which will suit you and your business perfectly, in whichever industry you operate.

 

Level 1 – Payment By Results

Don’t want to commit to a retainer?  Fortunately, we’re one of the few PR agencies to offer a subscription service where you pay for what you get.

For a monthly subscription fee of only £500 and an additional £500 for each successfully placed campaign, we’ll launch at least two story angles each month; coming up with the angles if necessary, writing targeted pitches and liaising with key contact media; giving you the best chance of seeing your company’s name in local and/or national press.

In addition, as a Payment By Results client, you’ll automatically be considered for all relevant incoming requests for comments, advice and case studies from media contacts.

You’ll also have the choice of paying three months’ subscription fees up front or monthly, by direct debit.

Maximum monthly fee: £1,500

Special offer: 10% discount on three months’ subscription fees paid up front

Level 2 – Ultimate Focus PR

Our Ultimate Focus PR clients can expect a first class, personal service based on the best training, experience, support and media relationships out there.  Each month, rest assured we’ll be working hard to place you in your target titles; helping you to achieve your PR objectives.

Retainers are based on the team focusing on a minimum of two story angles each month for a fixed period of three months, for a fee of £800 pm.  We’ll come up with the angles if necessary, writing targeted pitches and liaising with key media contacts; giving you the best chance of seeing your company’s name in local and/or national press.  There are no additional fees.

In addition, as an Ultimate Focus PR client, you’ll automatically be considered for all relevant incoming requests for comments, advice and case studies from media contacts.

You’ll also have the choice of paying three months’ retainer fees up front or monthly, by direct debit.

Maximum monthly fee: £800

Special offer: 10% discount on three months’ retainer paid up front

Level 3 – Backlinks PR

Claire Shiels Media is leading the field in PR, working alongside marketing and SEO agencies to organically grow your SEO listing through backlinks from high ranking sites.  We have our own in-house research team which keeps abreast of which media sites offer backlinks – information which is being snapped up by PRs throughout the UK.

Retainers are based on the team focusing on two story angles each month for a fixed period of three months, for a fee of £800pm.  We’ll come up with the angles if necessary, writing targeted pitches and liaising with key media contacts; giving your website the best chance of securing backlinks from online press and blog titles.  There are no additional fees.

In addition, as a Backlinks PR client, you’ll automatically be considered for all relevant incoming requests for comments, advice and case studies from media contacts on online publications.

You’ll also have the choice of paying three months’ retainer fees up front or monthly, by direct debit.

Maximum monthly fee: £800

Special offer: 10% discount on three months’ retainer paid up front

 

Looking for help with a one-off campaign?

Whether you’re an agency seeking additional support or a small business focusing on a one-off campaign, a three month agreement won’t be right for you.  Instead, you might prefer to hire me for the day.  My individual fees are £350 per day.