A 6 months' agreement, with one fixed fee.  Pay 50% up front and only pay the remaining balance at the end, if agreed target number of mentions has been met.

How it works:

We agree a minimum number of national press mentions to be secured over the 6 months.  50% of the quote is payable up front.  PR services include proactive media liaison, creating angles, pitching stories.  Only if the minimum number of targets is reached or succeeded, will the remaining 50% balance be requested at the end. 

Terms:

1.  I am unable to guarantee that you will always be the only expert quoted

2.  I am unable to guarantee that a back link will be given, although I am happy to give advice in advance where I can

3.  I am unable to guarantee coverage purely in specific titles - although I will always try!

4.  I have no control over final content

5.  Credit terms for the final balance if payable, are 7 days